Arun Sharma

Dr. Arun Sharma is Professor of Marketing at the School of Business Administration, University of Miami. Arun has extensive knowledge of firms through his experience in consulting, and conducting seminars. He is a well known expert in Global Market Trends and his expertise is in designing and implementing corporate and customer-driven satisfaction strategies.

He has consulted and conducted seminars for companies such as Accenture, Agilent Technologies, Ambrosetti, American Express, AT&T, Bell South, Citrix, Ericcson, Exxon, Goodyear, HP, IBM, Lucent, MasterCard, Motorola Siemens, Sprint, Telecom Italia, Telecom Italia Mobil, Visa International, and Western Union.

He has extensive expertise in the financial, telecommunication, healthcare, consumer goods and consulting industries. Arun has considerable experience and has published extensively in the following specific areas:

  • Global Market Strategies
  • Business to Business Marketing
  • Managing Evolving Technologies
  • Industry and Paradigm Shifts
  • Firm level Value Creation and Management
  • Customer Acceptance of Evolving Technologies
  • Customer Loyalty
  • Customer Driven Value Analysis
  • Relationship Marketing

He has previously taught at the University of Illinois at Urbana-Champaign where he received his Ph.D. in marketing in 1988. Arun also has an MBA and a Bachelor of Engineering degree in Metallurgy. Prior to joining the academic world, he worked for three years in a high-technology firm where he handled product management and sales management responsibilities.

Arun has published extensively (over 70 refereed articles) and is on the review board of major journals and has received many excellence in research and excellence in teaching awards from the School of Business Administration at the University of Miami. He can be contacted at 305.284.1770, Fax: 305.667.2557 and email: